Center City

This was a logo design concept for a new multi-plex type building in Albuquerque. The idea was that this one building would house many different attractions, all under one roof.

For this logo I wanted to combine the two C’s in the company’s initials in a way that was interesting and legible. What I came up with was a C inside a larger C, with a stylized city wrapping around. Not a super elaborate concept, I know, but I think it’s to the point and effective. I think it gives a great “personality” to the logo design and the center in general.

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