Damage Wear Logo

Damage Wear logo design. This design was created for a mixed martial arts clothing company based out of Albuquerque, NM. The concept behind this design was to create something that not only looked current, modern, and powerful, but that also looked “damaged.” To achieve this, I broke the text down to simplistic forms, and staggered each leading and trailing edge to create text that overlaps and runs together in order to form the recognizable letterforms D A M A G E. The Transformers movies were a big influence on this design.

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