Eco Electric

My concept behind Eco Electric was to create an engaging logo using the initials of the company as a graphic element. I decided that if I created two E’s that were the right shape, I could mimic the shape of an electrical socket. To help bridge the gap and to increase legibility, I rotated the element 45 degrees so that both the form of the E letters as well as the shape of the electrical socket could be seen equally.


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