Mountain West Sales

Mountain West Sales is a locally-owned retailer of fireplaces, fireplace inserts and wood burning / pellet stoves. 

Overshadowed by giants like Blaze King and others that operate locally with much larger budgets, Mountain West Sales needed to make an impact with their brand in order to stand out and gain name recognition. 

In order to do this, I leveraged a core truth of the company–their straightforward, people-first, no-nonsense attitude. With the concept/tagline of "We're Not Blowing Smoke" alluding to both the straight-shooting nature of the company and its owners, but also speaking to the more efficient, cleaner-burning appliances they offer.