Style Divas

This was a really fun project to work on. Style Divas is a salon/barber shop located in Albuquerque, and owned by two best friends.

Their shop is painted black and red and has a cool, quasi-vintage / burlesque look to it. The challenge was this : the owners want the shop to attract both men and women, of all ages. Knowing that their returning customers would still visit, and that kids don’t usually choose their own barber shop, I went with a semi-vintage style that’s really popular right now, and tried to include elements that would make the design interesting and dynamic.

I created the DIVA lettering to be semi art-deco and semi tattoo and motorcycle culture. I surrounded it with lots of script and flowing elements to create some contrast in styles. Overall, I was very happy with the outcome, and the client loved it.

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