Tigerfish Abroad

This logo is another where I wanted to create a visual interpretation of the company name in order to make it more instantly recognizable.

Tigerfish abroad is a tour guide company that leads guided tours through Africa. To communicate this effectively, I used a simplified, stylized fish shape with tiger stripes to define the shape of the body. I chose not to outline the body of the fish in order to bring more focus to the stripes themselves.

I incorporated warm earth tones with a clay-like brown/orange as a base to communicate the earthy, in-touch-with-nature feel of the company.

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